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Films and TV series are having an increasingly big influence on travel destination choices

03-11-2017

Cinetourism will be one of the biggest travel trends of 2018 according to research carried out by Booking.com, which collected and analysed over 128 million reviews left by more than 19,000 visitors from 26 countries, charting out eight trends for next year.

One of these trends is new technology, which future tourists will use to look for information on travel destinations and accommodation (29% of those interviewed use a computer to organise their travels based on previous trips); 45% of those interviewed said they want to go on the trip of a lifetime, 34% want to revisit a place they visited as a child; 50% want to take a wellness trip; some travellers will choose a destination in which the exchange rate (47%) or economic situation (48%) is favourable, and many will organise group trips, short trips (33%) or will use the local advice of their hosts for information on local cuisine and places to see.

These trends could not of course exclude trips inspired by film, television, sport and social media, which are set to have an increasingly big influence on people’s destination choices. The locations used in films, TV series and music videos will be chosen as destinations by 36% of travellers next year. The television locations that will attract the most visitors in 2018 are Croatia, Spain and Iceland, the set of Game of Thrones (29%), London, the set of Sherlock (21%) and The Crown (13%), New York and Manhattan from Billions (13%) and the Los Angeles from Entourage (10%).