Meraviglie, la penisola dei tesori, was one of Rai’s revelations of the year. Alberto Angela, an ambassador of Italy’s beauties, won over Italians in four episodes of a series that pulled in over five million viewers (a record for a programme of the documentary format) and is now preparing to spread its wings and fly abroad.
In Matera at the Screenings Rai 2018, a yearly event held by RaiCom to present its latest new developments, Meraviglie was the star product presented to the 100 buyers from 70 countries all over the world.
The event gives buyers the opportunity to browse the catalogue and then conclude contracts at the MIPTV at Cannes. Rai presented four categories of products, with a mix of new programmes and sequels to previous successes: films, TV dramas, documentaries, and classical music. In 2017 turnover rose by 30%, with France and Spain buying the most products in Europe, while turnover from South America, the United States and Eastern European countries also rose.