An international e-learning platform is providing resources for sustainable production. Launched in February 2025 to promote sustainability in the audiovisual industry, StepUP's key tools include an interactive map with regulations, financial incentives, and best practices for green production in various countries. The platform offers a range of online courses on sustainability, tailored to the needs of the film and television industry. From free introductory lessons to advanced modules, the courses cover everything you need to know about green production in an international context.
StepUp was created through Eurimages (the Council of Europe fund that has financed over 2,500 co-productions since 1989) and developed by Ecoprod in collaboration with leading European sustainability experts. According to Eurimages, audiovisual production must integrate sustainable practices to reduce environmental impact, and a key element in StepUP is the creation of an industry-wide culture of sustainability.
Ecoprod is a French leader in the promotion of sustainable practices in the film, television, and advertising industries. Founded in 2009 as a non-profit organization, it brings together over 400 companies and industry professionals with the goal of reducing the environmental impact of audiovisual productions.
The project is based on three essential pillars: training, practical tools, international collaboration. The primary objectives are to raise awareness among professionals, provide resources for sustainable strategies, and promote positive change in the audiovisual industry.
Ecoprod Label Ecoprod Label is a certification that recognizes audiovisual productions with a strong environmental commitment. Projects with a score above 65% that meet seven mandatory criteria, verified by AFNOR Certification, are awarded the certification. To date, more than 120 productions, including "Top Chef" and "Danse avec les stars," have been certified.
Carbon'Clap A free, industry-specific tool for film, television, and advertising productions that calculates CO2 emissions. With over 5,500 users, Carbon'Clap helps productions monitor and reduce their environmental impact.
Ecoprod offers a range of training courses to raise awareness and provide practical solutions. The programs include StepUP which offers a 1.5-hour introductory course, open to all professionals, regardless of their level of knowledge about sustainable production.
The course covers key topics:
Ecoprod offers a wide range of useful materials, including practical guides, technical summaries, industry studies, videos, and webinars. The resources are accessible free of charge via the StepUP platform and the official Ecoprod website.
In addition to its collaboration with Eurimages, Ecoprod works with international institutions, companies, and associations to develop global strategies for greener film production. The project's success relies on cooperation between industry professionals, public bodies, and financiers, resulting in a reduced environmental impact and a more responsible industry.
Thanks to training, innovative tools, and international cooperation, Ecoprod is transforming the audiovisual industry in a sustainable way. With initiatives like StepUP, professionals can adopt practical solutions to reduce CO? emissions and make every production more environmentally friendly.
For more information and to access resources, visit the official website: Ecoprod.