Description
The document authored by Francesca Catricalá (Rome Business School), takes a deep dive into how artificial intelligence is changing the film industry. It explores the ways AI is transforming everything from content creation to distribution and how audiences consume films. By looking at various case studies, market trends, and new developments, the text showcases the exciting possibilities that AI brings, like tailored viewing experiences, automated creative tasks, and smarter marketing approaches. At the same time, it doesn't shy away from discussing the ethical, legal, and cultural hurdles that come with embracing AI in cinema, stressing the importance of finding a balance between technological progress and the preservation of human creativity. This document is a valuable resource for industry professionals, academics, and film lovers alike, offering rich insights into the dynamic relationship between artificial intelligence and the art of filmmaking.