Radhe Shyam – an Indian blockbuster set entirely in Italy – will be released in 5,000 theatres in India and in a further 500 in the rest of the world – mostly USA, Canada, UK, China, Japan, Indonesia and Australia.
Produced by UV Creations and T-Series Film with executive production by Ivano Fucci for ODU Movies srl - Radhe Shyam stars Prabhas and Pooja Hedge. The two Bollywood stars are the focus of a love story set in the 1970s.
Shot in October 2020, the film was supported by Film Commission Torino Piemonte for the scenes shot in the region, in Turin in particular (the handful of scenes set in London were shot in the capital city of Piedmont). Turin provided multiple locations: Parco del Valentino, piazza Castello, Accademia delle Scienze, Palazzo Civico in Piazza Palazzo di Città, Palazzo Carignano, Palazzo Madama, Museo Nazionale del Risorgimento Italiano, Galleria Subalpina, and the restaurant Al Cambio. Scenes were also shot at the Reggia di Venaria in Pian del Frais di Chiomonte, the Ceres Train Station thanks to GTT, and the Museo Ferroviario Piemontese thanks to the Comune of Savigliano.
“Radhe Shyam is a project that truly highlights the link between audio-visual products and tourism and has a unique promotional potential for Piedmont, especially because of the calibre of the actors”, commented Beatrice BorgiaFCTP President. “Cinema has always contributed to creating an imaginary world that affects tourism: we are certain this film will bring substantial benefits in that sense and, furthermore, will attract more major productions from Asia to the region”.
Valle d’Aosta also played a key role, it welcomed the production to La Thuile in the area of Petosan, Breuil Cervinia– to both Plan Maison (by helicopter) and Lago Blu - and prato di Sant’Orso, Cogne with logistical support from Film Commission Vallée d’Aoste during the phases of preproduction and principal photography. FCVd’A director Alessandra Miletto noted the link between the region and Bollywood: “this is actually the tenth Indian film that has shot here since 2011.”
The production – which involved approximately 1,000 industry professionals across Italy – also shot by the sea in Liguria, Tuscany and Rome (Parco degli Acquedotti and Parco del Colosseo), with support from the local film commissions.
The 3 music videos shot in Italian locations and available in multiple languages - Hindi, Telugu, Tamil, Kannada, Malayalam – have registered an overall total of approximately 150 million views.
(Mo.Sa)